YouTube Shopping

For this campaign Directed by Morgan Harary, we created 21 dynamic videos, over a 3 phased campaign that spanned the most competitive retail window of the year; the lead up to Black Friday and through the winter holiday season. The campaign was lead by real YouTube creators for not only awareness, but organic and education.

Shot in NYC over the period of a week, the production brought together teams traveling from as far as Australia, turning the set into a true global collaboration. Immersive builds and unmistakable YouTube-red production design transformed our sets into a vibrant, scroll-stopping world.